Friday, July 25, 2014
Creators of The Legend of Korra Explain Moving to the Internet
News heard yesterday that Korra was moving to digital, Accourding to the show's creators at the Comic-Con Panel, Bryan Konietzko and Michael DiMartino adressed that "there's been a big shakeup." They "wanted to address that quickly" but they "don't want to take too much time" because they had came here "to have fun and we have stuff you guys haven't seen yet. But pulling it off the channel and moving it to digital exclusively is part of the huge sea change in the whole industry."
"I'm sure you've seen articles about cable numbers and streaming and companies doing their own content and all sorts of stuff. So obviously we're in the middle of a huge change. And things have changed just for us since we did in Avatar in 2005-2008 and then when we came back in 2012. And when Book 1 of Korra came out it did pretty good on TV but its online presence was just insane. Not only the chatter from all the fans but the actual numbers in terms of digital downloads and streaming, it's just been huge. And as the show's gone along, by Book 2, the numbers in the digital streaming greatly outweighed the channel ." the show's creators said. "It's no secret that Avatar, especially Korra, is not typical Nickelodeon fare. And so they've had kind of a hard time fitting it into their programming. But basically the Book 2 finale, the numbers were insane when they streamed it, when it went on Nick.com. It was the biggest event they had that year. And that show, digital downloads for that season was amazing. And, as you've seen, not so much on the channel. So it's just part of this shift over.